Uber Expands to Four More Michigan CitiesBy Amanda Lewan on July 24th, 2014 /
The popular driving service hit Detroit over a year ago bringing an entirely new form of transportation to the city. With the touch of an app a sleek black car can pick you up and drop you off at your next location.
Eyes all around the world have been watching this company expand and grow quickly. Reports recently estimated the transportation startup’s value at $18 Billion.
The company continues to expand and grow fast around the world and in Michigan. We’ve watched Uber expand to Ann Arbor, and also saw the arrival of their pink mustache wearing competitor Lyft launch in Detroit as well. Both are very popular and offer two different experiences: a luxury black car to arrive at your door, or a friendly and casual car and driver to pick you up.
These two different brands are targeting two different potential customer bases, but sometimes when you’re on the go it just helps to have additional transportation services at the touch of your mobile app. Especially when you’re in a city like Detroit with little public transportation options.
Now, Uber has announced they will be in Grand Rapids, Lansing, Kalamazoo and Flint offering the same ride services. Go ahead and download their free mobile app. We heard there will be free rides in these cities for the first couple weeks. It is definitely worth trying out if you’ve never “Ubered” before. It may just be your next way to drive into a meeting on a busy morning.
What other startups do you see in the mobility space entering or growing in Michigan? We’ve been covering how Metro Detroit may be prime to continue to disrupt traditional transportation models and will keep an eye out for any other new companies launching.