Solar Industry E-Commerce Platform GreenLancer Expands Team, Selects New CEO

By Noelle Sciarini on March 30th, 2015 / Comments

Solar power is quickly becoming a viable form of renewable energy, with the residential solar market closing at $2.9 billion in 2014. E-commerce platform GreenLancer has been a part of this industry for the past few years, providing instant access to high quality solar designs and permitting services.

The way the platform works is by allowing contractors to use these designs to build and install solar electric systems on residential homes. By the using the GreenLancer website, contractors can manage projects, create quotes and order services from one central location. While there are other companies that cater to the solar industry in this way, Executive Vice President Michael Sharber explained that their approach is a little different.

“Other e-commerce platforms provide the customer with tools and not the actual finished product. GreenLancer provides turnkey design services from feasibility study on down to permit drawings,” Sharber said. “Because everything has been predefined, customers know exactly what they’re going to get, when they’re going to get it, and how much it’s going to cost, prior to committing to the order.”

Sharber and business partner Patrick McCabe started the company with the goal of accelerating the solar industry, focusing on significantly reducing the soft costs, such as engineering, permitting and customer acquisition, that are associated with developing a solar project. In 2012, GreenLancer went through the Bizdom accelerator program, which helped align the company with strategic partners and position it for venture capital funding.

Since completing the accelerator program, the company has transitioned from a startup to a growth-stage company, and shows no signs of slowing down. In the last eighteen months, the staff size has doubled and due to increased availability of third-party financing options, the company’s focus has shifted from commercial solar designs to residential solar designs.

Another recent change was the arrival of a new CEO, Zac MacVoy, who has a strong background in manufacturing and the lighting industry, having served as the VP of Sales for United Lighting Standards. MacVoy is expected to be a key component to quickly meeting the growing demands for design services across the nation’s residential solar market.

“The solar industry is growing and is becoming vertically integrated, with the end goal of eliminating inefficiencies in the marketplace. GreenLancer is in a great position to solve some of those inefficiencies. We’re looking forward to what the future holds,” said CEO Zac MacVoy.

For more information about GreenLancer, please visit their website.


About the Author

Noelle Sciarini

Noelle Sciarini is a recent graduate from Michigan State University. Now an Ann Arbor resident, she fills her spare time with reading, writing, and the occasional road race. Find her on Twitter: @NoelleSci.