Meet Lindo Mexico, Grand Rapids’ Hispanic Business of the Year

By Jane Whitttington on April 16th, 2015 / Comments

How does this sound:  Carmarones al mojo de ajo (shrimp cooked in homemade tomato sauce with fresh garlic, rice, beans, guac and tortillas); fresh, homemade tamales with pork and red sauce; Lindo Mexico fajitas (steak, shrimp and chicken with onions, tomatoes and jalapeño peppers). Now add to that fried ice cream or cheesecake chimichanga to complement your delicious entre. There’s also a full menu of “adult beverages” like coladas, tequilas and an array of margaritas. The jalapeno margarita or the prickly pear margarita sound particularly intriguing. Are you ready for a road trip to Grand Rapids yet?

Lindo Mexico offers all of the above and more. For 15 years, Gricelda Mata and her family have been providing fresh-Mex to their hungry customers. This year, they were recognized as Hispanic Business of the Year by the West Michigan Hispanic Chamber of Commerce.

Mata says, “My father was a cook in Chicago, where we moved after leaving Mexico. He taught us all to cook although I never thought I would end up owning a restaurant. When the family moved to Grand Rapids, my brother Chris started thinking about opening a restaurant featuring the kinds of dishes our dad taught us to make, the food he grew up eating in Mexico. The family worked together to make this idea a reality.”

She continues, “We started out with a smaller restaurant without a liquor license and moved in 2010 to a larger space and got our liquor license. The facility we’re in now seats about 140. We haven’t made the announcement yet, but we are planning a move to an even bigger space, also on 28th Street, that has outdoor seating and a bar.”

Seven family members currently work at Lindo Mexico along with 14 other employees.

Mata says, “We pride ourselves on the freshness and authenticity of our food. My brother Chris is here every morning at 5 a.m. to start making everything from scratch. We don’t buy any pre-made food here, it’s all made right here in our kitchen. We use traditional recipes including some dishes that might not be familiar to our American customers. We also make all kinds of drinks and are always coming up with new ideas for margaritas and coladas.”

She adds, “Our family is so close and we support one another. I think that is one thing that helped us grow. We depend on one another and continue to look to our father for guidance. We were so happy when the Hispanic Chamber of Commerce recognized us as the 2015 Hispanic Business of the Year.”

For more information about Lindo Mexico including a look at their tempting menu, go to


About the Author

Jane Whitttington

Jane Whitttington

Jane Whitttington is a freelance writer and editor who lives in Grand Rapids. A Michigan native and Michigan State University grad, she enjoys reading, travel, politics and volunteering.