Food Entrepreneurs Don’t Miss Making it In Michigan Nov 12th

By Lauren Ebelt on October 30th, 2014 / Comments

Experts will come together in the heart of Michigan for a one-day conference and food show in mid-November. The Making It In Michigan Conference and Premier Specialty Food Show will feature over 160 Michigan-made food and agricultural products from across the state to learn more about entrepreneurship and growing their business.

The Michigan State University Product Center is hosting the seventh annual event, which will be held on November 12 from 7:30am-4:00pm in the Lansing Center. The MSU Product Center has helped launch 396 new businesses and expansions since its founding in 2003. The Center aims to develop and commercialize high-value, consumer-responsive products for Michigan entrepreneurs in the agriculture and natural resources sectors.

Making It In Michigan conference-goers can attend a wide array of educational sessions hosted by leading Michigan experts. These sessions include helping to make products shelf-stable, growing a specialty food business, finding the right packaging product and protecting a growing business. In addition, Garden Fresh Gourmet founder Jack Aronson and Co-CEO John J. Latella will speak on developing an iconic brand and building engagement.

“This is poised to be our biggest event yet in terms of the number of Michigan vendors participating in the Marketplace Trade Show and the caliber of industry experts that will be leading educational sessions,” Matthew Birbeck, MSU Product Center’s high impact venture action team project manager, said in a recent press release. “We will be showcasing some innovative processes and strategies specifically targeted for food and agricultural entrepreneurs supporting this year’s theme of ‘Fresh Thinking for Success.’”

The food show will feature both new and existing businesses showcasing their Michigan-made food and products to the public and buyers.

While the trade show is free to the general public, there is a conference fee, which includes breakfast, lunch, any and all educational sessions, digital copies of presentations, reference materials and entrance to the trade show.

To learn more about the conference and to register, click here.



About the Author

Lauren Ebelt

Lauren is a recent graduate from Michigan State University. She likes traveling, blogging about the food she eats, and correct grammar.