ExperienceGR Looks for Travel Business Growth this Summer

By Mayra Monroy on May 18th, 2015 / Comments

Grand Rapids is home to a variety of fun and easy to find activities. The second largest city in the state of Michigan and the pinnacle of festivals all year round, make it easy to partake in tourism activities during the spring and summer months. Organizations such as the West Michigan Tourism Association, Experience Grand Rapids, and Pure Michigan, are preparing for a busy tourism season this year, with a variety of local organizations holding popular events that are guaranteed to draw in crowds and revenue for the city and small businesses.

ExperienceGR is a sales and marketing organization that assists local Grand Rapids organizations in promoting events and activities for all demographics. Through marketing efforts such as promotion on their website and social media, ExperienceGR has a variety of partnership with Grand Rapids businesses. The marketing partnerships are with organizations such as Pure Michigan, area craft breweries, restaurants, arts and cultural organizations and others, all inspiring travel to the area.

“In addition, we have a full time meeting sales and services team work to research and book meetings and conventions for the future,” says Stephanie Kotschevar, Public Relations Specialist for ExperienceGR. “The team’s efforts have been returning record number of conventions and booked space.”

Grand Rapids has a rich day and nightlife, with something to do everyday of the week, especially around events such as LaughFest and ArtPrize and shows constantly happening at local music venues such as Van Andel Arena and performances at DeVos Performance Hall. With a constant buzz around the city, it’s no surprise that there’s something going on for a variety of interests and preferences.

“The Grand Rapids area has a lot to offer people with various interests,” says Kotschevar and her team at ExperienceGR. “The booming craft beer industry, art-centered community, fun outdoor recreation, and growing culinary scene are all major characteristics that bring people to Grand Rapids.”

According to Travel Michigan, tourism spending came to over $1.5 billion in 2013 alone. In 2014, hotel revenue, a large measuring tool used for tourism, reached another year of high revenue, its fifth consecutively. With tourists coming from all over the world to see the sights and attractions Grand Rapids has to offer, Experience Grand Rapids and other tourism-driven organizations are ready to take them in.

There is a heavy impact on local business in terms of revenue and exposure. But the  ExperienceGR and crew also believe that Grand Rapids will truly make an impact on those who visit it.

“Destination marketing attracts increased visitors and it also positively impacts consumer perceptions,” explains Kotschevar. “Experience Grand Rapids’ role in destination marketing transcends tourism as it also attracts business investment and influences relocation to the area. [We are] an economic engine whose focus is on long-term demand generation and brand management for the destination.

Whether you enjoy craft beers, great local music or immersing yourself in arts and culture, Grand Rapids has something to keep you busy everyday.

For more information on what you can do in Grand Rapids, visit http://www.experiencegr.com/.

Picture courtesy of Jack Amick .


About the Author

Mayra Monroy

Mayra Monroy

Mayra Monroy is studying communication and journalism at Aquinas College. A Texas native, she enjoys studying communication culture and the arts in West Michigan. She currently resides in Grand Rapids and works as a editor-in-chief for Aquinas’ collegiate student newspaper and a freelance journalist.