Want to include an event of your own? Click here

Loading Events

« All Events

  • This event has passed.

Marketing Mondays: Ding, Dong It’s the Media Calling – FREE SEMINAR

March 14, 2016 @ 11:00 AM - 12:00 PM

This event is free but REGISTRATION IS REQUIRED.

To Register: https://clients.sbdcmichigan.org/workshop.aspx?ekey=80360001

When your organization has to work with the media, it should be seen as an opportunity to tell your story and build relationships with people who can help with your outreach efforts. How you prepare for this particular part of your communications toolkit can make a big difference in the quality of the coverage you receive, and how you are perceived. While it can seem daunting to those who aren’t used to it, media relations is manageable with the right training and perspective.

Presenter: Carrie Rathbun, Rathbun PR

Rathbun Public Relations has nearly 24 years of experience working with the media and training others on how to work with it too. The award-winning firm has earned many successful stories for its clients over the years, and will share some basic tips for both novice and experienced communications professionals — or whomever in your organization may be responsible for media relationships. The media landscape has changed, but the guiding elements of how to manage it to your benefit are still the same. Learn more about Rathbun PR at http://www.rathbunpr.com.

A light lunch is provided by program sponsor Horizon Bank.


March 14, 2016
11:00 AM - 12:00 PM


SBDC Lansing – Small Business Development Center at LCC
309 N Washington Square, Suite 115
Lansing, MI 48933 United States
(517) 483-1921