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Lunch & Learn: Everything You Need to Know for Search Marketing

April 27, 2017 @ 12:00 PM - 2:00 PM

Come join us for our next lunch & learn with our member Kenny Gimbert of Web Everything.

Kenny holds over 10 years’ global performance media experience, servicing local level clients to the Fortune 5. He has a proven track record of increasing online KPI’s1 resulting in 100’s of millions in RoAS2 globally. While Kenny’s focus has been paid search media, his experience is incessantly measureable x-channel;

incorporating paid social, affiliate, performance display/video, content & mobile/TV re-targeting into client’s media mix.
This lunch & learn will give you a throughou overview on different search marketing options, and help you think through how to get started. You’ll also get your questions answered by an industry leading professional: https://www.linkedin.com/in/kgimpert/

10 min – Performance Media Defined
5 min – The Value of Inbound vs. Outbound Marketing
10 min – Why Startup’s Can Fail w/o Performance Media Investment
5 min – Why RoAS is Miscalculated, Double Counted or Not Counted at All – Channel Attribution
30 min – Submitted Questions & Open Discussion

PLEASE RSVP – so we can get your lunch! https://www.eventbrite.com/e/lunch-learn-everything-you-need-to-know-for-search-marketing-tickets-33717597241

Question Submission
(Please include the nature of your business, examples of competitors if applicable, screen shots, etc. The more details the better.)

Example Questions
We rank organically. Why do we need to do paid search?
Everyone uses Google. Why bother with Yahoo/Bing?
Our competitor’s budgets are so large. We can’t seem to get any traction in search with a limited budget. What should we do?

Kenny will address the top concerns and open to topic discussion and questions.


April 27, 2017
12:00 PM - 2:00 PM


Bamboo Detroit
1442 Brush St
Detroit, MI 48226 United States