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Content Marketing-Establish Your Business as an Industry Expert

October 17, 2016 @ 12:00 PM - October 18, 2016 @ 1:00 AM

While the event is FREE, registration is REQUIRED.
To Register: https://clients.sbdcmichigan.org/workshop.aspx?ekey=80360052

When marketing your small business, demonstrating industry expertise can be critical in standing out from the competition. Content marketing is a strategic approach to attracting and retaining customers by educating and sharing your valuable information through blogs, podcasts, video, social media and more. In this session, Ryan Carpenter, Realtor at Keller Williams Realty, Inc. and owner of Reel Digital Media, demonstrates examples of successful content marketing, how to choose ideal messaging platforms and content ideas that best fit your industry, the importance of building a network and staying top-of-mind through consistent marketing. You will leave with the tools to create and implement your own content marketing action plan. Lunch provided or bring your own.

Speaker(s): Ryan Carpenter, Reel Digital Media

This is a lunch & learn event sponsored by Horizon Bank of Lansing. Free pizza will be served.


October 17, 2016 @ 12:00 PM
October 18, 2016 @ 1:00 AM


SBDC Lansing – Small Business Development Center at LCC
309 N Washington Square, Suite 115
Lansing, MI 48933 United States
(517) 483-1921