Want to include an event of your own? Click here

Loading Events

« All Events

  • This event has passed.

Content 101 – Social Engagement

May 17, 2017 @ 11:30 AM - 12:30 PM

This is the first in a 3-part Lunch & Learn series on Creating Content. Everything you do in social media involves content – blogs, posts, videos, photos, polls, memes, gifs and more – it’s all content. The key to creating good social content is to create content that engages your audience. You want them to react, comment, like and share your content. This only happens if you create content that engages your community.

In this session, we’ll give a guidemap to creating content that engages.You will learn the basics of how to discover what your audience wants and how to deliver it more consitently, We’ll show you some of the proven ways to create engagement and give you some tips, tricks and tools to make your content the stuff that encourages interaction and shares.

We meet every 3rd Wednesday of the month. TechTown has a great food pop-up in the building on this day with a variety of meals you can purchase for lunch – or you can bring your own.

About the speaker: Mike McClure is the SVP of Digital Communications and Executive Creative Director at The Yaffe Group. He is alwo the Vice President of SMAMi and former President of Social Media Club Detroit. He’s spoken at many different events and venues in the Midwest on social media, digital marketing, content and creativity.

Special thanks to our sponsor and partner for this event, TechTown Detroit. Visit their site for more information on this great Detroit business accelerator and incubator. http://techtowndetroit.org/


May 17, 2017
11:30 AM - 12:30 PM


440 Burroughs St
Detroit, MI 48202 United States
(313) 879-5250