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Co.Starters Business Model Canvas Course

January 19, 2016 @ 6:00 PM

Our next Co.Starters class begins on Tuesday, January 19, 2016, and will take place at Grand Circus in downtown Detroit from 6-9pm.

A project of The Company Lab (CO.LAB) in Chattanooga, the CO.STARTERS program lasts nine weeks, convening one evening a week for three hours. Facilitators are experienced entrepreneurs who are well connected in the business community. Guest speakers share the challenges they faced while starting and growing their businesses, and business professionals from leading accounting and law firms offer their support to program participants.

Throughout this business model discovery process, participants identify and test business assumptions through customer interactions, develop a functioning business model, learn valuable management and marketing skills, and receive constructive feedback from advisor, peers, and former grads. At the end, you’ll have the tools, framework, and momentum you need to make your vision a reality–and the best part is you won’t be in it alone.

The course fee is $900 dollars and includes 3 months of co-working space at Grand Circus for incubation. A $100 deposit is required to reserve your seat. This deposit applies toward the course fee and is non-refundable.

Coworking Space
You’ll have a free floater desk for 3 months! Grand Circus it all – wifi, coffee, tea, snacks, open shared space, cool people, and conference rooms. Coworkers are also offered benefits through Grand Circus’ partners, see more here! At Grand Circus, they are more than just a coworking space, they’re community! Not only do you have access to their space, partners, snacks, and free wifi, they have tech talent being trained in their space everyday. If you need a front or back end developer, they can connect you!

During CO.STARTERS, you’ll develop and fine-tune your business idea, building models based on your assumptions, tweaking your next steps through real-time customer feedback, learning valuable management and marketing skills and receiving constructive feedback from advisers, peers and local businesses. By honing your business and updating your approach based on real feedback and customer demand, you’ll gain the skills you need to develop a viable business model.

Week 1: Knowing Yourself (Assumptions, Working Styles, Team Building, Obstacles)
Week 2: Knowing Your Customer (Problem, Solution, Benefit, Competition, Advantage, Customer)
Week 3: Getting the Relationship Right (Marketing & Message; Getting, Keeping & Growing Customers)
Week 4: Building the Model to Scale (Starting Small, Distribution, Revenue, Typical Sale, Price)
Week 5: Strengthening Your Structure (Business Structures, Licenses, IP, Hiring)
Week 6: Discovering the Bottom Line (Startup & Ongoing Needs, Fixed & Variable Costs, Break-Event Point)
Week 7: Accounting for Growth (Break-Even Point, Sales Projections, Cash Flow, Accounting)
Week 8: Planning for the Future (Raising Capital, Growth Plans, Goal Setting, Pitch Prep)
Week 9: Sharing your Story


January 19, 2016
6:00 PM


Grand Circus
1570 Woodward Ave
Detroit, MI 48226 United States
(313) 320-1010