Program #1 Title: Basic Market Research

Market research helps you better understand your product/service and its place in the market. Having a deep knowledge of your competitors and potential customers can help your business to hit the ground running and be more successful. Although it takes some time and effort, researching your market does not need to cost a lot of money because there are many free or inexpensive sources of information. Come to this session and find out how to get started getting the market information you need.