Ashley & Alexandria’s Bridal Boutique Makes Wedding Dreams Come True

By Yvelette Stines on September 1st, 2017 / Comments

There are times as children, we have a dream that might seem unreal to the masses. These dreams are tucked in our heart as we navigate life. For some, it is rare that our childhood dreams become a reality. For Vinnie McClure, Owner of Ashley & Alexandria’s Bridal Boutique, her childhood fantasy is her reality. Each opportunity along her journey led up to the moment of her dream coming true.

“I can’t remember a time in my life when I wasn’t fascinated by bridal. I do remember my mom getting dressed to go to barrister balls and different functions. I remember her going to different shops and I just loved the fabrics and accessories,” she reminisces. This was the beginning of a long appreciation of fashion and bridal. As a student at Cass Technical High School, McClure would get off the bus and go into her local drug store. “There was this magazine section. I would always be interested in bridals, so I would take my money and buy bridal magazines. I was 14-years-old, I would come home and put together scrap books of the brides, grooms, groomsmen, and everything,” she says.  Growing up on the Northwest side of Detroit, McClure came from a very close neighborhood. One of her neighbors shared that there was a job available at a local boutique on the Avenue of Fashion. “I would work there during the summer and on weekends. I completely loved it. It was a boutique shop with very personalized service,” she says.

As McClure graduated high school and attend college, she landed a job at Detroit Bank and Trust. Still having her wedding scrapbooks with her, a young lady took notice and asked McClure to help her with her nuptials. “The girl asked me if I could help her with her wedding. She was getting married and didn’t know anything about wedding planning, this particular event was a military wedding.” With that first client, more and more people began to ask McClure to help plan their weddings. “This was my extra change for college, I would plan weddings for future brides. I got to go around to all the bridal shops, this gave me an opportunity to know about many of the bridal business in Metro Detroit.”

As time passed, she held bridal in her heart and took another career path. She also got married and raised two daughters with her husband Elvin. “There was a time when my daughters went off to college, and there were things happening at my job that required a new direction. I thought, maybe I should open a bridal business. My family encouraged me and in 2012, we opened Ashley & Alexandria’s Bridal Boutique.”

Located in Southfield, Michigan this family owned posh establishment has a plethora of brides that come to the boutique that is known for their dresses and the experience. When you walk into Ashley & Alexandria’s Bridal Boutique, you walk into a place that is that takes you away from the stress of bridal planning. The appointment only boutique is designed to give each bride undivided attention so they can find the perfect dress for their special day. “We love dressing the bride who wants to be a classic bride with style. Our collection is full of designers who go after the classic, traditional, and stylish bride.”

Since its opening Ashley & Alexandria’s won numerous awards, most recently they received The Knot’s 2017 Best of Weddings Hall of Fame Award.  It makes sense as their clients become extended family. Vinnie and Elvin love it when their brides come back to visit and share how their family has evolved.

Although the boutique is located in Michigan, Ashley & Alexandria’s has clients from all over including New York, Washington DC, and California just to name a few.  With an extended client base, they are proud to call Michigan home for their business.

If you are in the market for a bridal gown, Vinnie McClure shares her top tips.

  1. Pick up a few bridal magazines to see the trends, styles, and what captures your eye.
  2. Know and understand what looks good on your body. This is extremely important. When you go out and look good, think about your assets versus the area you want to work on. Focus on the area you want to accentuate.
  3. Trust the experts, but make sure you are going to an expert you can trust.

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About the Author

Yvelette Stines

Yvelette is an author and freelance writer. Her blog Calming Corners helps readers stay calm and healthy. Follow her at @YveletteStines + @CalmingCorners.