5 Ways to Get Instagram Instantly Working Better for YOUR BusinessBy Emily A. Hay on June 29th, 2015 /
Well, we all know “instant success on social media” is an oxymoron. However, there are certainly a few things you can do to take your business to the next level using the social network that is hotter than a Michigan summer — Instagram. Want to get Instagram instantly working better for your business? Here are 5 ways that will work faster than a firecracker:
1) Think about YOUR creative strategy. Offer your followers something they can’t find elsewhere; i.e., be sure to post content that differs from what you’re sharing on Facebook or Twitter. Use Instagram to highlight the people behind your business and share behind-the-scenes content that tells a story and invites followers to feel included in your brand (and remember to make these images eye-catching…Instagram is all about the visuals!).
One way to regram is to simply download the Repost app for Instagram and connect the two apps so they can communicate with one another. When you select an image in Instagram to regram, Repost will automatically give credit to the owner of the image. This ensures you’re never accidently claiming the image as your own. You can add #regram to the caption to boost your potential reach.
3) Collaborate. This is an especially powerful tactic for small business owners and makers. The handmade goods industry is both prolific and well-connected on Instagram so be sure to seek out complementary businesses. Not only do you gain exposure to followers of that business but you might also bring potential new customers their way, as well. Think of it as a symbiotic relationship.
An excellent example of a maker using this tactic also happens to be a local Michigan entrepreneur: @Orikami_Organics (maker of adorable organic cotton baby leggings among other awesome things). By posting a photo of her pants with another artisan’s top, and yet another artisan’s baby booties, she can tag everyone in the photo and share the love. More exposure for all = win/win.
4) Utilize tools to generate more creative images. If you feel like your product or service is drab or you’re struggling to take creative photos, there are plenty of third-party apps that provide tools to make your posts more captivating. Collages give your followers two images for one and also make great avenues for sharing any before-and-after shots. Utilize filters and other editing tools available within Instagram or check out similar options within third-party apps to make your colors pop or draw intrigue to your composition. And don’t forget video! Perhaps a less-than-captivating photo could make a unique video.
Some apps to help you with this: PicFrame, PicCollage, Frametastic, VSCO, Hyperlapse, Instasize, Snapseed, Colorsplash, Mextures and Photoshop Express.
5) Use Instagram as a lead generator. At the end of the day, the goal of most businesses when it comes to any social media platform is to increase sales. To that end, you should be posting images that make people want to buy from you. The trick is to do this without being pushy or overly promotional. If you’re selling something like travel, that’s not a difficult goal to meet. Airbnb does a phenomenal job at utilizing user-generated content to sell the Airbnb experience. Glance at any number of their wanderlust-worthy images and you’ll see countless comments tagging friends in order to share the image. This is incredible exposure for the business and even individual residences.
Chocolate may be no less difficult to sell but @BonBonBonChocolate, located right here in Detroit, is really winning the Instagram game. They succeed at keeping their product exciting and engaging customers through creative posts, sneak peeks and good old fashioned humor.
We hope this article gave you some new ideas on how to use Instagram for your business. Leave us a comment with your Instagram handle and we’ll be sure to check out what’s happening with your brand.