Why Klout Is A Must Have Tool For Your Startup or BrandBy Susan Gilbert on November 14th, 2013 /
Social media has rapidly become the dominant force on the Internet today for all startups, brands and businesses. Social networks like Facebook, Twitter, LinkedIn, Google+, Instagram, and YouTube can no longer be ignored with engagement and interaction an essential part of any portfolio. This is where social measurement has become an important part of the puzzle, and one particular tool is at the top of the game.
Klout is a free online tool, which began in 2008, and utilizes a unique algorithm to measure an individual or company’s social influence. Over the last three years the service has become the standard for publicly displaying your activity based upon what other people are saying about you among other factors.
Currently social networks like Facebook, Twitter, Instagram, and Google+ are among the top sources that generate a Klout score, which is calculated on a 90 day running average, and ranges from 0 to 100. Whether you know it or not, Klout is watching your daily activity based on your social networks. If you have a startup or would like to build your brand it is a good idea to sign up with Klout, and connect your active networks in order to establish credibility and influence.
Klout especially pays attention to your interactions, especially those who are high influencers in your niche. One of the benefits of being active with this tool is the fact that Klout allows you to list topics of influence that can be seen by others, who in turn can give you a +K. This factors into your score as well, especially as you give a +K to others whom you would like to connect with.
Over the last year Klout has seen exponential growth, and has made significant changes to user profiles to increase their prominence. Additionally Business pages have been added along with Klout Experts, which is connected to Bing, where individuals and brands can showcase their expertise.
Klout has become a widely used tool not only among marketers, but also with small businesses, large brands like Coca-cola, startups, and job seekers. Think of social measurement as a way to build your reputation, which will create new doors of opportunity and influence both online and offline for your startup.