United Shore Mortgage Company To Hire 400 New Team Members

By Noelle Sciarini on February 5th, 2015 / Comments

United Shore is set to make some major moves this year, aiming to hire 400 employees and continue to up their game in the mortgage lending world. Founded in 1986 by Jeff Ishbia, the company has seen tremendous growth, expanding by over 250% since December 2010.

What’s brought on this growth? Communications manager Brad Pettiford attributed it to a few different things, one of which was the leadership of Mat Ishbia, Jeff’s son and the current president and CEO of the company. Under Mat’s leadership in February 2013, the company consolidated its previous four locations into a 140,000-square foot corporate headquarters building in Troy, MI.

“Our company is an inside sales organization,” Pettiford said. “More than 250 account executives are working out of the single location and receive real-time training and coaching from people who sit five feet away, which really streamlines our efficiency. No one else in the wholesale industry has that model.”

Shortly after moving to its new headquarters, the company also underwent a branding overhaul, changing from “United Shore Financial Services” to “United Shore.” This included a new logo and branding campaign.

“The campaign is rooted in the idea of You + United coming together to create ‘YOUNITED,’” Pettiford said. “It’s about the team we have here at United Shore building strong relationships with our nationwide network of brokers and our local community to create something greater.”

United Shore’s business focus is on the wholesale side of the mortgage industry, and its wholesale brand, United Wholesale Mortgage, consistently ranks as one of the top lenders in the country.

Another big factor in the company’s success is its business model, which is focused not just on closing deals, but building relationships with its clients and business partners.

“Our priority is helping our brokers grow their business and to ensure their long-term success,” Pettiford said. “The more our brokers succeed, the more success we experience.”

This focus on creating relationships also extends to United Shore’s team members, particularly its “Focused 40” policy.

“It’s common in the mortgage industry for large companies to place strenuous demands on their employees, in terms of 10-12 hour work days and mandatory weekends,” Pettiford said. “United Shore promotes balance between life and work…everyone is encouraged to focus on productivity for eight hours a day, five days a week, and then getting out of the office to be with their family or friends.”

This policy seems to be paying off — the company was recently recognized as a Crain’s Cool Place to Work in Michigan, Free Press Top Workplace, and voted the number one place to work in Metro Detroit.

As for hiring, the company is looking to reach its 400 new team member goal by hiring approximately 35 people per month, particularly sales positions (account executives), IT, and underwriting.

For more information about United Shore or to see a list of open positions, please visit their website.

About the Author

Noelle Sciarini

Noelle Sciarini is a recent graduate from Michigan State University. Now an Ann Arbor resident, she fills her spare time with reading, writing, and the occasional road race. Find her on Twitter: @NoelleSci.