Three New Features From Startup FarmLogs

By Kyle Pollock on September 3rd, 2013 / Comments

It all began with an Agribusiness project, but now Farmlogs, a new AgTech company, is pushing new frontiers in Agriculture and serving the farmer first. The Farmlogs co-founders, Jesse Volmar and Brad Kotch, bring a background of growing up in a farming community and building a former technology business together–one they had to drop and make a leap of faith with their Farmlogs project.

Now with users around the world, Farmlogs has recently added a free option and new features for farmers to use and make informed decisions out in the field. The free option allows a user to monitor 1,000 acres. That’s about 756 football fields. According to the USDA 2007 Census of Agriculture the average size of a farm is 418 acres. This is an excellent opportunity for farmers to use Farmlogs as a tool that can boost their business intelligence, preparation, and profits. “We want to make farmers more profitable,” Jesse said, understanding the hardships of farming from growing up on one.

The FarmLogs team has expanded their team, working space, and now added three new features:

RainAlert notifies farms the possibility of rain down to the minute giving pop up notifications via the mobile app. Just like a text message from Mother Nature, farmers can know exactly when the rain hits and how heavy it is.

Automatic Crop History displays all crop history on all the fields giving farmers key information they need to make the best decision possible on crop rotation.

Field Rainfall Monitoring displays the recent and historic field specific rainfall levels, going back eight years of data. Farms can make timely decisions on where to focus their crops and what area to work on, avoiding the soggy patches.

Jesse explained many users don’t believe the accuracy of the rainfall monitoring, but once they see for themselves they go out and tell their friends. He told a story of a skeptical farmer who placed rain gauges in his fields and compared it to the FarmLogs and it was dead on!

Why give away their product for free? FarmLog’s focus it growing their user base at the moment.

“We determined we wanted to put our product into the hands of as many farmers as possible,” he said, and explained this would reinforce Farmlogs by growing the user base. The more farmers on FarmLogs means more conversations and opportunities a for feedback. Social media companies reinforce their brand by acquiring a critical mass of users. According to the EPA, less than 1% of the population claim farming as an occupation and less than 2% live on farms— about 2.2 million farms were recorded in 2007. It’s unlikely to hit a critical mass of farming users, but Jesse pointed out they want to begin to build trust with farmers. Establishing a relationship with farmers early on can strengthen as they leverage FarmLogs as a tool for success and find more value in the premium accounts as they grow their farm operation.

“Customers can increase the acres monitored, shared users, and add premium support for just a small fee,” said Jesse.

I mentioned to Jesse I had a friend in Lenewee county whose father, working in the manufacturing industry was almost ready for retirement but was going to start farming! With the average farmer age around 65, FarmLogs is often praised for being user-friendly to a non-techy, but great for a hands-on audience.

It sounded like a past conversation I had with a farmer from Morenci, Michigan who had hopes the industry keeps the old school trust and new school technology.

FarmLogs is certainly doing just that by bringing together the best of both worlds.

To learn more about FarmLogs, go to FarmLogs.com

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About the Author

Kyle Pollock

Formerly with Booklify, he is a freelance writer, web designer, and enjoys different cultures. He sports Vibram FiveFingers on his runs and is a big fan of Michigan family owned businesses. He is an MSU graduate with a degree in Professional Writing.