These Ann Arbor Baked Goods are Something to Buzz AboutBy Amanda Lewan on April 21st, 2014 /
It started with a simple idea from a hungry college student.
Chris Bogdan was studying at the University of Michigan and was tired of purchasing both a muffin and a cup of coffee to get going in the morning. So, he decided to play around with an idea to add caffeine into baked goods.
Now he’s graduated college and produced a healthier line of food baked with a caffeine buzz, about the same boost you’d get from a cup of coffee. Get Up and Go just launched their kickstarter to raise $10,000 for their product line. They are already selling in over 15 stores, some in Lansing, Ann Arbor, and a handful in California and Texas.
“It took about six months to perfect the recipe,” said Chris. “We extract caffeine naturally from the coffee bean and use it as an ingredient.”
The startup now has a line of cookies, muffins, and brownies that Chris says taste good and have a natural caffeine boost added to them. One Get Up and Go muffin has about the same amount of caffeine as an eight ounce beverage, but it is digested and released into your body at a slower rate.
The concept of caffeinated baked good are still rather new to the U.S., with Chris explaining there are only a few makers right now leading this new food concept. Part of growing his following base has been educating consumers about the health benefits of caffeinated baked goods.
“With energy drinks there is a lot of health concerns,” said Chris. “Their caffeine is synthetic. We are using natural caffeine and not using Taurine or other chemicals.”
The consumer that Chris sees enjoying his product most are those who aren’t really coffee or energy drink lovers, but do want a pick me up to get through the day. Plus, it tastes just like a regular brownie or muffin.
Chris plans to keep all of his manufacturing local in Michigan, continuing to grow and target college students in the Ann Arbor area and specialty food markets. He says Ann Arbor locals have been very supportive helping get his product out there.
“Were at the point where we need to increase production because there’s so much demand,” said Chris.
Get Up and Go’s caffeinated muffin could be the first to hit retail stories. With the $10,000 they hope to manufacture the goods and secure print packaging.
Learn more about their baked goods online at getupandgo.storenvy.com.
What do you think? Would you trade in your morning joe for a morning muffin?