SPLT Expands Ridesharing Program in Metro Detroit

By Amanda Lewan on February 29th, 2016 / Comments

Out of the first class of Techstars mobility came one Uber like competitor, a ridesharing technology called SPLT for those on their morning commute.

I used to dread the morning commute in Metro Detroit, where often folks spend 20-45 minutes getting to or from their work. There just aren’t many mass transit options, so the freeways are always to be reckoned with. Some corporations offer or are extending their offers for ridesharing programs, and this is where SPLT comes in.

SPLT offers their rideshare platform service for corporations including DTE Energy in Downtown Detroit, and now with global automotive supplier Magna International. Magna came on board last week offering a pilot program to 1,700 employees who can use this new commute option to get to and from four of Magna’s Southeast Michigan locations.

SPLT’s technology allows for co-workers commuting along similar corridors to find one another and share their ride using their own vehicles. This helps reduce carbon emissions, lower transportation costs, and maybe make new relationships. If you’re not driving, you might find it relaxing to share the responsibility.

“Magna has impressed us with their innovative approach to provide socially responsible benefits to its employees. Partners like Magna inspire us to expand our reach to bring our technology to more users around the country and the world,” said Anya Babbitt, CEO and Co-founder of SPLT. “We are speaking with many companies who want SPLT to improve their employees commutability. We’re lucky that Techstars Mobility was able to create a space for our collaboration.”

Magna is a co-sponsor of the inaugural Techstars Mobility accelerator, which kicked off in Detroit last year. Magna mentored SPLT through the Techstars accelerator program, has since helped shape the app to meet corporate needs and recently elected to run the pilot program.

“Working with startups and having the opportunity to mentor companies like SPLT has been a rewarding experience. The tremendous energy and creativity they bring is inspiring and we get exposed to innovative new technologies and partnering opportunities,” said Swamy Kotagiri, Magna’s Chief Technology Officer. “Ridesharing is certainly a trend that we are learning more about and, by teaming up with SPLT, we can get a better understanding of that market and collect data on consumer mobility needs.”

All from the tap of an app, employees enter their schedules and address and are automatically matched with co-workers with SPLT’s ride matching algorithm. Check out more about split here and their offerings. 

Applications are currently open for Techstars Mobility 2016.

About the Author

Amanda Lewan

Amanda Lewan

Editor @michipreneur. Co-founder Bamboo Detroit. Follow me @Amanda_Jenn. I love telling the story of entrepreneurs and innovators.