Social Sushi Launches Tasty Equity Crowdfunding Campaign

By Amanda Lewan on March 23rd, 2015 / Comments

Equity crowdfunding has been around in the State of Michigan for a while, but we haven’t seen many equity crowdfunding campaigns just yet. This could change with the new Michigan Funders platform. The new platform helps small businesses raise equity from other Michigan residents and accredited investors.

Startup Social Sushi has just launched one of the first equity crowdfunding campaigns through this new platform and the offer is certainly inviting. For the past three years the catering company has taken a unique twist hosting social events and serving fresh and sustainable sushi around Metro Detroit. Now, they are aiming to raise $150,000 in order to launch a re-used shipping container restaurant in the hip spot of Corktown, Detroit.

Why try out this new type of crowdfunding? With more to raise, a company might be able to craft offers that lead to success.

“We thought we’d be more likely to succeed raising a large amount through equity crowdfunding,” said Co-founder Grace Montero. The company had recently received four shipping containers from Roosevelt Proxy. The design concepts are ready to go, the chef is lined up, but funding will help jumpstart operations and order equipment needed to open their doors in Corktown.

The team of five has been growing and sees Corktown as the perfect spot for their location.

“Corktown is an up and coming foodie area in Detroit. We are excited by the amount of restaurants opening,” said Montero. “We also wanted to remain close to Downtown.”

The company is offering benefits and perks for those who invest. Details are available on their campaign live through  Michigan Funders. You can check out the new platform at Michiganfunders.com.

About the Author

Amanda Lewan

Amanda Lewan

Editor @michipreneur. Co-founder Bamboo Detroit. Follow me @Amanda_Jenn. I love telling the story of entrepreneurs and innovators.