Renew Mama Helps Expecting MamasBy Jane Whitttington on November 16th, 2016 /
In a crowded marketplace, an entrepreneur who finds the right niche for their particular product is ahead of the game. Amanda Holbert did just that when she founded Renew Mama, a yoga studio and then some for women before and after they have had children. Offering not just yoga but also massage and other bodywork, support groups for new and expectant moms, breast feeding support and assistance, health and wellness workshops, and mom and baby activities, Renew Mama is a warm, welcoming and supportive environment. Renew Mama delights in the bonds between parents and children as well as the bonds created among the participants who take part in the activities offered.
Holbert says, “I had my first child, a daughter, in 2011. In 2012, I finished my yoga teacher training. I felt that there was a lack of yoga classes offered specifically for prenatal and postnatal moms. I started out offering classes in my basement, and I was amazed at how many people were interested in participating. After about a year, I knew I needed a larger space and a more ‘business-like’ model and I rented a small space in Rockford.”
Holbert had a second child, now two-years-old, but that didn’t slow her down!
She continues, “I wanted to offer a ‘one-stop-shop’ for moms with what they needed for a healthy pregnancy and a successful transition to motherhood. I tried to think of all the things that I, as a new mom, wanted, and tried to incorporate them into my business. We moved into our own space almost a year and a half ago, and it is going great!”
The facility itself is spacious and serene. Besides a front office and a yoga studio (which can be used for other activities), there is a childcare room with loving caretakers which is open every morning and Sunday afternoons.
Holbert says, “I wasn’t interested in taking fitness classes or yoga in a massive gym, and I think a lot of moms feel the same way. What I have tried to create here is a very comfortable, supportive place for moms to come to connect with their children and with other moms. This is their tribe, and the relationships created here are a big part of our success.”
The schedule at Renew Mama is filled with yoga classes both for moms alone, for mother and baby or toddler and for children. Some dads also participate in these classes. There are also ballet barre classes. In addition, Renew Mama has an onsite chiropractor two days a week, massage and numerous workshops all around topics of interest to families. Some of their workshops have included childbirth education, working with essential oils, successful breastfeeding and mindful parenting. There are also support groups for moms called “Mama Circles” which meet every Friday morning and twice a month on Monday evenings. Babies are welcome!
Holbert has also been teaching mama and baby yoga classes bi-weekly at East Grand Rapids Parks and Recreation.
As far as marketing goes, not much has been necessary! Word of mouth, social media and a solid website take the place of extensive advertising.
All the instructors and presenters (except for Holbert, who teaches some of the classes) are contracted to provide their services. There are eight teachers and eight or nine people who regularly offer classes and events.
Holbert says, “Everyone who works here is passionate about babies and families. It’s a wonderful place to work and a wonderful place for those we serve.”
For more information about Renew Mama, visit www.renewmamastudio.com