Pet Parents Pamper PupsBy Jane Whitttington on December 5th, 2017 /
Splash and Dash Groomerie and Boutique on 28th Street in Grand Rapids is the perfect place to pamper your pet. It offers bathing, grooming, nail care, and spa treatments as well as a wide variety of doggie accessories and treats. A mother and daughter team, Vicki and Jayme Lesperance, are owners of this recently opened franchise, one of 16 Splash and Dash locations throughout the United States. Their store is currently the only one in Michigan.
Vicki says, “We are from the Detroit area and discovered West Michigan when Jayme went to Grand Valley State University. My husband and I decided this would be our home after he retires, and I had long thought about the idea of going into business with my daughter. We looked at different ideas for a business and came across Splash and Dash. A franchise gives us the opportunity to grow a business that we didn’t have to start from scratch. The Splash and Dash people have a model in place, and they have been amazingly supportive and helpful as we set about building this franchise.”
She continues, “They already have all the technology in place, advised us on location, specifics regarding renovation, and set-up. In fact, someone from the company was with us for about a month as they supported us, trained us, and walked us through the whole process.”
Jayme adds, “They have helped us with marketing Splash and Dash and continue to be available to support us whenever we need some advice or input.”
As it turns out, the location proved to be fortuitous. A former dry-cleaning shop, it is right next door to a pet rehabilitation center and is in a busy lifestyle center which gets a lot of traffic. The Lesperances have hired a full-time groomer as well as one who is available when needed. They are both fully trained and licensed and have significant experience in the field.
Splash and Dash offers a special package which, for a set fee per month, provides unlimited dog bathing and grooming. The fee depends on the size of the dog as well as whether it has short or long hair. In addition, there are special spa treatments like facials and “pawdicures”.
Vicki says, “Dogs are really a lot like people. When they are clean and pampered, they just feel good. You can see it when they come out to greet their owners—there’s just a special pep in their step (the dogs, not the owners).”
The boutique offers regular food, special treats, dog toys, and accessories like collars, leashes and even a lovely little bowtie for the fashionable puppy. Every dog loves squeaky toys—their owners not so much. Splash and Dash sells special squeaker toys which feature a squeaker that can only be heard by dogs, leaving the owners to enjoy the silence.
Both Vicki and Jayme love the interaction with their clients, both human and canine. Vicki says, “Here in West Michigan, pet owners seem to fully integrate their dogs into their lives and do their best to give them happy lives.”
Jayme says, “We have also liked getting to know other businesses and organizations in the Grand Rapids area and working with them to make the community a better place. In November, we are participating in Beneath the Wreath, a charitable holiday show and sale sponsored by the Junior League. We’re also planning some pet adoption events here at our store. It’s been fun participating in all Grand Rapids has to offer.”
Both Vicki and Jayme and their staff invite calls and visits as their new business continues to grow. For more information, visit www.splashanddashfordogs.com