New App Aims to Change The Future of Fashion

By Lauren Ebelt on March 2nd, 2015 / Comments

Fans of Pinterest, Tinder and shopping, step this way. There is a new app created by Michigan entrepreneurs that is made just for you.

Trendala is a recently launched fashion app dedicated to finding the best fashion for you, and making shopping the best possible experience.

Here’s how it works: Taking thousands of products from different brands, the app will give you a fashion choice. Swipe right to like, left to dislike an item (or, use the buttons in the shape of a heart or an X to like or dislike an item). All of your liked items will appear in a private wish list that you can scroll through, buy, remove from your list or learn more about the product.

The app lets you choose your preferences from what items you’ll see to price range, from hiding out of stock items to only showing items that are on sale.

It’s the mall at your fingertips, according to co-founder and CEO of Trendala, Steve Hanna.

“I came up with the idea last holiday season when my family did Secret Santa and I had to purchase a present for my cousin,” Hanna said. “The mall required a lot of exploration and there were too many options online. I wished that there was a collection of curated fashion products to help me find the perfect surprise! We came up with the name to reflect trends in fashion.”

Hanna is co-founder with Robert Ervin, the chief technology officer for Trendala. They have a connection beyond the app itself: They are both Wolverines. Ervin is currently attending the University of Michigan – Dearborn, and Hanna graduated a few years ago.

Hanna and Ervin, alongside their talented team of interns and advisors, have created an app that brings all your favorite stores into one place. That place might as well be called Simplicity, because that’s the basis behind this app.

“We provide [our users] with a simplified experience tailored to your style and needs,” Hanna said. “Our mission is to connect people with products they love and help them discover the best fashion trends.”

Trendala is currently looking to add more people to its team that is dedicated to making a significant, positive impact on the world. It is a company that, according to Hanna, is “the future of fashion shopping.”

Trendala is based in Troy, Michigan, and is part of the NextWave incubator. The app is available for Apple and Android devices.

About the Author

Lauren Ebelt

Lauren is a recent graduate from Michigan State University. She likes traveling, blogging about the food she eats, and correct grammar.