M3 Group Groups Branding Agency in LansingBy Jane Whitttington on June 20th, 2016 /
Tiffany Dowling, President and CEO of M3 Group, knew that becoming an entrepreneur would be a risky business. Many businesses which start out with great hope and anticipation fade before the first year is over. A 2013 article in Bloomberg News says, “According to Bloomberg, 8 out of 10 entrepreneurs who start businesses fail within the first 18 months. A whopping 80 percent crash and burn.”
As it turns out, she needn’t have worried. Fourteen years on, M3 Group is doing so well that plans are in the works to move to a larger space in order to accommodate 25 employees, five interns and a flourishing enterprise that has grown to be a major player in the Lansing media landscape.
M3 Group is a full-service branding agency assisting clients with public relations; events; social media marketing and management; web design and development; video production; market research, analysis, and consulting; marketing plan development; and media planning and buying.
As if that weren’t enough, they also publish three magazines. Greater Lansing Business Monthly is a go-to source for business reporting and information and features articles of interest to both the corporate community and the general public. Capital Area Women’s Lifestyle focuses on issues of particular interest to women. Ing is a magazine produced in partnership with Michigan State University which gives students the opportunity to produce a publication under the guiding eye of MSU academics and the staff of M3 Group.
“I have a journalism degree with a public relations minor. After I graduated from college, I worked as a reporter, in communications for business and non-profits and then worked in state government in communications and public relations for the Department of Career Development,” said Dowling.
She worked for the Engler administration while deciding what to do next. She hadn’t been thinking about starting a business, but things pushed her into that direction.
“I thought I would look into the possibility,” she said. “I wrote a business plan and went to the SBDC (Small Business Development Center) and asked them to evaluate the plan. They were encouraging, so I went forward , and here we are today!”
Dowling and a business partner who was focused on the sales function set up M3 Group in 2002. Within two years, Dowling bought out her partner and, over time, added more employees, more clients and more projects. In 2007, she bought two adjacent houses on Seymour Street in downtown Lansing; one houses the administrative offices and the other is home to the creative staff. However, the company is in the process of buying a new building where the entire staff can work in the same facility. Although no announcement as to location has been made, Dowling is sure they will remain in downtown Lansing.
Jennifer Hodges, Vice President for Business Development, describes the work they do for one of their larger clients, Michigan State University Federal Credit Union (MSUFCU) saying that: “MSUFCU has their own marketing department, and M3 Group works as an extension of their in-house staff. We collaborate with them on various projects. We also coordinate PR efforts, set up interviews for media, do media buys and other tasks.”
“With all of our clients, we can provide all the services they need for marketing and public relations, do smaller, time-defined projects or anything in between,” she said.
Dowling is confident about their continued success.
“We are in a growth mode; our move to a larger facility is only part of that. We will continue to grow both in Lansing and beyond,” Downling said. “This business is all about relationships, making them and sustaining them over time. We know Lansing and the surrounding area, and the community knows us as providers of great services.”
For more information, go to http://www.m3group.biz/