LevelEleven Grows Fast in Detroit, Doubles Customer Base

By Noelle Sciarini on June 20th, 2014 / Comments

Looking to improve your company’s sales performance? Want to make scheduling appointments more efficient? LevelEleven is here to help.

The Detroit-based company is taking the sales world by storm, working to help clients book more meetings and close more deals.

Bob Marsh, the founder and CEO, started the company in 2011 when he approached his former employer HelloWorld with what was originally intended to be a side project focused on improving sales tactics. It didn’t take long for Marsh to realize this idea wasn’t just a side project, and officially started LevelEleven as a separate company in October 2012.

Since then, LevelEleven has doubled their customer base since May 2013, adding such high-profile clients such as Comcast, Tiffany & Co, and eBay, and grown revenue over 300% in the past 12 months. Marsh credits the positive response from the company’s first clients as a catalyst in the recent growth.

“The customers we got early on were seeing increased sales and validation, which gave people confidence that our products were working,” Marsh said.

The company is also hiring aggressively, expanding its team from just a handful of engineers and salespeople to over 21 people on staff. Marsh credits LevelEleven’s staff and integrations with programs like Salesforce and Xactly for the company’s success, in spite of mixed feelings in the industry about the use of “gamification,” the application of gaming practices such as points or leadership boards to sales and marketing tasks.

“When I first started the company, I had never heard that term before,” Marsh said. “We are lumped into that category because of LevelEleven’s strong design, but our focus has always been, and will continue to be, to help sales leaders motivate their teams to perform.”

More than anything, Marsh and the rest of the LevelEleven team want to continue creating a good product based on client feedback and what the market is telling them.

“If you think about it, good salespeople aren’t closing sales all the time — they’re focusing at least 90% of their time on behaviors that they think will help create more sales,” Marsh said. “At LevelEleven, we want to continue looking for those behaviors and find the best ways for our clients to use them toward their business goals.”

Marsh predicts that the company will continue to expand dramatically over the next few years, which will require branching out to other metropolitan areas in order to stay in close proximity with various clients. “But no matter what, we will stay in Detroit,” Marsh said. “Detroit is going to be our home.”

For more information about LevelEleven, please visit their website.

Photo via LevelEleven.

About the Author

Noelle Sciarini

Noelle Sciarini is a recent graduate from Michigan State University. Now an Ann Arbor resident, she fills her spare time with reading, writing, and the occasional road race. Find her on Twitter: @NoelleSci.