Kick Start Your Morning with GameUp

By Lauren Ebelt on December 17th, 2013 / Comments

I am rather good at ignoring my alarm – or, in full truth, I’m rather good at shutting it off and falling back asleep. All I have to do is swipe my hand across my phone and it’s back to the land of dreaming and pretending like I don’t have to leave for work in a half hour.

This is not a habit I’m proud of, and one that’s stuck me more than a few times as I’ve slept through class or work.

With a new invention from Michigan-native (and recovering snooze-addict) Joey Babi, that trend is about to end. He’s the mastermind behind “GameUp,” a new version of the typical alarm clock that will put you to the test, literally.

When your alarm goes off using the app, you will be asked to either beat the game in tic tac toe several times or a play GameUp game exclusive, Yank It. Yank It involves “yanking” buttons downward that matches the number the alarm requesting. All of this sounds easy enough – except that you have to beat the app five times in order for the alarm, ever increasing in noise, to shut off.

Intrigued yet? There’s more. The app does not feature a snooze button, so there’s no more dawdling around in bed unless you play the game long enough to shut it off. Additionally, Babi created an aesthetically pleasing user interface with a unique homepage that allows you to set up the alarm in one step.

“I came up with the idea because I was terrible at getting out of bed,” Babi said. “The problem was I could mindlessly turn off my alarm and go back to sleep. I figured if I had something that engaged me, I would be fully awake and less likely to go back to sleep. GameUp is my mental morning jog; it helps me be alert in the morning – setting my tone for the day.”

The app has been successful since its launch earlier this year; the promo video alone has over ten thousand views on YouTube (check out why here) and the app is receiving nothing but good reviews on the App Store.

But there’s more to the app than just the alarm clock – you can be a part of the app as well. Using Instagram, tag nature, your city, or other cool pictures using #GameUpAlarm. Your submission may just be featured in one of two new games coming soon to the app.

To top it off, the app is simply beautiful, too.

“We put a lot of thought into the user interface, user experience, and graphics,” said Babi. “We wanted to make something that was so good looking it would inspire the user to have it open on their desk to use as a clock.” Which is exactly what you should do with it: the app changes colors depending on the time of day from orange.

The app is available in the Apple App Store for 99 cents. Sit tight, droid users; it’s not available for Android yet.  To learn more about the app, visit their page on itunes or their website.

About the Author

Lauren Ebelt

Lauren is a recent graduate from Michigan State University. She likes traveling, blogging about the food she eats, and correct grammar.