Increase Art Sales With a Simple Media Calendar

By Andrea Rosenfeld on July 30th, 2015 / Comments

Running your own creative business, although exhilarating, can be exhausting and scrambling last minute to post an important event, new product or share your studio news over every single social media platform adds too much stress to your already busy day.  It’s extremely important to stay connected with current customers online and the potential for new sales opportunities increase when your business uses social media successfully. 

There are many social media sites that artists can use to share their brand, product and story but posting here and there, without thought to current trends or sales opportunities doesn’t support your business growth. Organizing your online marketing is easy to prepare and you’ll see a great impact in your online communications with timely, organized postings. Building a simple marketing calendar to prepare your content will alleviate the pressure of scrambling to post at the last minute and allow you to focus on the other important tasks at hand, like making art. 

A media calendar marks the most important sales times of the year and prepares your business content in advance.  Everything else you share will add to your brand and online connectivity.

Here’s a few key reasons why a marketing calendar is important:

  • Anything that can keep you organized is better for you and everyone you work with.
  • Knowing your marketplace, trade show dates, when the seasons start and end, local art events and what holidays are important is imperative and creating a media calendar will help you track important dates.
  • A media calendar can be compared to your production calendar to help streamline your business.
  • With all of the social outlets available to get the word out, you’ll need a schedule to make sure you’re using each one effectively.
  • You can connect with your customers better if you’re in tune to their buying cycles and speak to them at the correct time.

To create a simple editorial calendar, grab a paper calendar or go to your computer and enter any holidays, events, trade shows, etc. that are important to your sales goals.  After you’ve decided on the content for each one, mark the date and event name then list the social media accounts you’ll be it sharing through. Write your main post for each event then rewrite it in smaller sections for places like Twitter which work best at 140 characters. 

You can write about the event itself and your association with it, the items you’ll be selling, any promotions you’ll offer at that time, new products you’ll be rolling out, etc.  Don’t forget to add keywords, hashtags, call to action verbiage, ask for engagement and place links back to your website, if possible. You should have an image for each post, so have those ready to go.  Keep your brand message similar but not exactly the same, and be expressive but clear.

POSTING GUIDELINES:

  • Keep your customers from feeling overwhelmed and space out your new content.
  • Remember that some people will see you on multiple social networking sites and some may only see you on one but that everyone will see it.  Posting in different sites on different dates keeps your content fresh for your audience.
  • Engage your audience when they comment inside your website or on social networking sites.  Connect with them and build the relationships.
  • Link your social media posts back to your website or sales site when you can.
  • Use your branding images and verbiage.  Make sure your clients recognize you not only from your name but the way you present your company and product/service.  If your brand stays recognizable, your client will trust you and find you.  Your images should be clean and understandable.

Begin by marking your calendar three to six months out and continue to add to it as the year progresses. A simple media calendar is a great way to detail your industry’s important dates, and plan content that’s important to your buyers. Plus it will help your business run smoother and look more professional.  Once you get used to using  your media calendar you’ll reduce stress, have more time to create your art and you’ll see your engagements increase.

Let’s see how it works for you! Connect to me on Twitter so I can view your posts: @MindYourArtBiz

signature

About the Author

Andrea Rosenfeld

A professional artist, business consultant and former Director of Merchandising and Operations for Isaac Mizrahi, Ltd. is the Founder/CEO of Detroit Art & Business Institute. DABI increases the value of artists and entrepreneurs through best business and healthy relationship strategy education and community advocacy. DABI offers artists, makers and designers various options to profit from and enjoy their creative enterprise; targeted, private consulting; group seminars; 8-week courses; and art brokering programs. To further strengthen the art sector, DABI is popping up D*FINDS, a studio supply, consignment boutique. An advocate, Rosenfeld mentors creative entrepreneurs and is active in the local art community. For more information about Andrea Rosenfeld, her DABI business education programs and events, visit: http://www.theDABI.com.