Home Grown Malamiah Juice Expanding in Grand RapidsBy Jane Whitttington on October 1st, 2015 /
Juicing is a trend that started a few years ago and continues to gain momentum in the United States and here in our sate. According to the Los Angeles Times, the concept of juicing has now become a lifestyle. They describe as
“the moral equivalent of an Egg McMuffin, fast and convenient, although the juice client would never venture into a fast-food shop.”
The restaurant industry magazine, QSR, reports, “Juice isn’t just for kids, and it’s not just a breakfast option. As busy Americans seek quick, better-for-you options, juice has become a more critical part of their regular diet.”
In Grand Rapids, one juicing company is standing out against the rest. Malamiah Juice can be found in Grand Rapids’ City Market. Jermale and Anissa Eddie have created a juice bar that offers healthy drinks that are also delicious. And they are doing so well after two years in business that they are in the process of opening their second store in nearby Grandville.
At Malamiah, customers can try juices, smoothies, shots or acai bowls. And there’s something for everyone. Feeling down? Try a Jazz and Blues Mood Enhancer with strawberry, spinach, carrot and apple. Need to lose some weight? There’s the Southern Greens Weight Loss drink with collard greens, kale, celery, cucumber, apple, lemon and ginger. Are you feeling adventurous? You can create your own juice or smoothie from a variety of ingredients including fruits, veggies, spices and extras like bee pollen, protein powder and cayenne pepper. They also have products and information for those who would like to try a juice cleanse.
Why get into the juicing industry? The pair saw the opportunity as more than just a trend. They see it as an opportunity to help others live a healthy life.
“My husband and I had seen a documentary about the health benefits of juicing, and we started experimenting with it at home,” Anissa Eddie said. “At the same time, my husband was thinking about starting a family business so we decided to combine our interest in juicing with becoming entrepreneurs. We felt the timing was right. So Jermale went out to Grand Valley State University and took advantage of some programs they have there to guide start-ups.”
The couple’s interest in starting a business coincided with the development of the City Market, and they submitted a proposal to open a shop within the facility.
“After the City Market accepted our proposal, we got to work! Now, Malamiah Juice is our main focus, along with our boys, of course,” she said.
Jermale and Anissa have two sons, Malachi and Nehemiah. Their names inspired the name of the business. Another son will join the family soon, and Anissa says, “We’ll have to figure out a way to incorporate his name into the business too!”
The Eddies are dedicated to creating a business that reflects their values. They have worked hard to create a culture that promotes their emphasis on joy, understanding, intentional sustainability, community and excellence. They strive to make their employees and customers much a part of the team as they are.
Currently, they have five employees and will be hiring another five or so when the new store in Grandville opens in October. They are also a part of the Mayor’s 100 working with student interns through the LEAD program, a youth employment initiative. Giving back to the community is essential to them, and they work with many organizations throughout the city to promote health, entrepreneurship and education. In keeping with their philosophy, they source their ingredients locally wherever possible..
“This business is a vehicle for doing good, and that motivates us every day,” she said.
For more information about the business, visit www.malamiahjuicebar.com