Good Done Daily on Growing from Freelance to Full Time DesignBy Amanda Lewan on April 12th, 2015 /
How do you know when to make the leap from freelancing to a full time business? There’s a lot of decisions to weigh, including hiring employees, growing sales, renting an office, and the direction and mission of a company.
For Andy Kopietz, his growing clientele in Detroit inspired him to launch Good Done Daily, a design firm with a focus on doing good.
Andy Kopietz first got into the design world by accident. He began to fool around with photoshop and pick up design skills on his own. One of his first design jobs was for a small design firm that really taught him the ropes, offering the mentorship and training to learn design thinking. Mentorship was key to growing, said Kopietz.
“I was getting a bunch of work thrown on me. It was like an education on steroids,” said Kopietz.
Kopietz later went on to serve as Director of Design for the Detroit-based non-profit, D:hive. The organization was set to run for 3 years and at the end of its lifespan Kopietz had to make a decision. Along the way he had freelanced for clients, working his full time job and taking project work on the side. Why make the jump to design full time? Demand for design and a love for working in the non-profit world called him to make the leap. He also had always been entrepreneurial, enjoying the freedom to choose projects.
“I think it had a little bit to do with peer pressure. I felt like there was something I had to show for my experience and that I could prove myself in a new way,” Kopietz said. “I had labored over the decision for a week or two before making the jump.”
Officially launched in 2014, Good Done Daily is now headquartered in New Center, Detroit. The design firm provides branding and design for clients including Detroit’s Eastern Market and the New Economy Initiative, with a focus on helping civic, philanthropic and non-profit clients.
“We focus on work that is place-based, helping to communicate programs stabilizing Detroit or Southeast Michigan’s economy,” he said. “I try to work on things that make a positive social impact.”
How did he build up enough clients to help make the leap? Andy said it’s really about building relationships and being kind. Honing in on relationship skills can go a long way.
“Be a nice person and work hard to meet your deadlines. Exceeding a clients’ expectations can be a memorable and satisfying experience. These are foundations for having a successful practice,” said Kopietz.
Learn more about Good Done Daily online at http://www.gooddonedaily.com.
Photos via Andy Kopietz.