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Workshop: Killer SEO & Website Conversion
October 27, 2015 @ 6:30 PM - 8:30 PM
Come join us for an evening discussion and workshop where you’ll learn vital skills for your website. Learn how to:
+ Connect yourdomain.com to Google Analytics and Google Webmaster Tools
+ Do keyword research
+ Check for the competitiveness of certain search terms
+ Discover new, not-as-competitive keywords to target
+ Optimize your website for targeted search terms by properly setting up tags
+ Discover opportunities to create content for your website to produce better search rankings
+ Set up your images to be tagged for proper search engine indexing
+ Create a website sitemap and submit it to search engines
+ Ensure your website is optimized for mobile searches
+ Optimize your local search presence, e.g. make sure you show up when people are searching for local business services
AND / OR Optimize your website for national U.S. search terms
Now that you are getting traffic and are better ranking what does your website do with that traffic? You’ll also learn the basics of how to convert website visitors into leads, phone calls or e-commerce sales.
This workshop is intended for people who want to set up their website for key search terms, to achieve better search rankings and to convert traffic into leads, phone calls and sales. You’ll go away with the knowledge to do your own Search Engine Optimization and the best practices of basic website conversion.
About the Teacher – Scott Kloustin
Scott Kloustin has been focused on the web for nearly 20 years, developing his first website in 1997. After graduating from the University of Michigan Business School, he worked in the information technology industry before joining a financial news publishing startup. He left to build his own startup that focused on acquiring web traffic and converting it into leads. He currently works as a search engine optimization specialist at YowSEO and spends his days leading SEO and conversion at Quizzle.com & my.bankrate.com.