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Two Sides to the Tale: Media Pitching Workshop
February 2, 2017 @ 7:00 PM - 9:00 PM
There’s always two sides to every story… and especially the one you are sharing with the media!
For this special workshop we’re going to hear both the Public Relations perspective of how to best pitch a story, and we’ll hear from the Journalist’s perspective. What do they want to hear? And what story should you be really telling? How can you frame it better?
To attend please bring a potentional story to pitch to a media outlet: your launch, expansion, new hires, or other ideas. Bring anything you want to share with media. The format will be the following:
7pm – Check in & introductions
7:15-7:45 – Pitching begins
7:45-8:15 – Switch it up! If you pitched a journalist change to public relations, or vise versa!
Open Q&A discussion!
Jake Serwer, Ignition Media
Group’s Director of Strategic Communications
Jake earned his BA from the University of MIchigan with a masters in Sports Business and Strategic Marketing from Georgetown University. Jake lived in Washington D.C. for over six years, beginning as a television producer for Bloomberg News where he pitched and produced the network’s 2011 NFL lockout coverage along with exclusives features with members of Congress. He later worked for Chris Wallace, on-air host of Fox News Sunday, covering the 2012 presidential campaign. Before joining Ignition, he ran media and business operations for Breakout Detroit, an annual two-day retreat with the mission to bring young entrepreneurs to Detroit.
Stephanie Steinberg, Reporter at Detroit News
Stephanie is a reporter for the Detroit News where she covers art, entertainment, food, fashion, health and human interest stories. Formerly, she was assistant editor of health and money for US News & World Report in Washington DC. She was also a lifestyle editor for WTOP Radio, a CBS affiliate in Washington DC. Her work has been published in The New York Times, The Boston Globe, USA Today, The Oakland Press, and dozens more.