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Intro to Social Media Marketing
February 11, 2016 @ 6:00 PM - 9:00 PM
Your instructor is Marcus Collins: From his time spent at Apple (iTunes Partner Marketing), leading iTunes + Nike sport music initiatives and college marketing efforts, to running digital strategy for Beyoncé (Music World Entertainment) and co-founding Muse Recordings, he combines consumer behavior with people-driven experiences that put the consumer front and center.
The ubiquity of technology and the advent of the social-web have made it theoretically easier to reach target audiences but simultaneously more difficult to ‘break through’. This tension has challenged conventional approaches to marketing communications, and put more emphasis on leveraging social media as a means to engage consumers and propagate ideas, messages, products, and the like.
This course takes an in-depth look at the relationship between media and human behavior in order to equip participants with the ability to design socially driven marketing initiatives.
Learn more and register here: http://www.grandcircus.co/intro-to-social-media-marketing