Detroit’s Social Sushi Expands with Community Funding

By Amanda Lewan on August 6th, 2016 / Comments

The popular sushi pop-up in Detroit is close to opening their first brick and mortar spot. The tasty sushi rolls are inventive and draw a bit crowd each and every Saturday night in Corktown.  Now, you can have a slice of their business growth, too.

Using the platform EquityEats, a crowdfunding site specifically for restaurants who want to allow customers to invest in their restaurant, Social Sushi is aiming to raise funds pre-selling gift cards and other perks. The campaign opens next week. Local chef and entrepreneur Jay Rayford has been popping up all over Detroit the past four years. Now, Rayford says the company will open a brick and mortar location on Livernois Avenue.

Contribution levels range from $250 to $1,000+ and the greatest thing is that all contributors get immediate value back in the form of credit equal to the amount of their initial contribution plus a slew of perks like direct messaging with the owner, preferred seating and access to VIP only events.

“We’re extremely honored to be working with EquityEats to raise money for our new location” remarked Jay Rayford, owner of Social Sushi Detroit. “Since we started the pop-up in 2012, it’s always been a dream for us to have our own place, where people who enjoy our food and mission can have a place to call their own every day of the week.  The idea that our best customers and community should be involved in our growth has been on our minds since day one and it was great to learn that a platform like EquityEats exists and solves this problem.”

To learn more about the Social Sushi Detroit’s campaign and expansion, visit You can connect with the team directly at

Social Sushi Detroit will also be hosting a customer appreciation event in the weeks to follow.  Please visit their Facebook Page at for more details when they are released.

About the Author

Amanda Lewan

Amanda Lewan

Editor @michipreneur. Co-founder Bamboo Detroit. Follow me @Amanda_Jenn. I love telling the story of entrepreneurs and innovators.