Detroit’s Floyd Expands Their Urban Furniture LineBy Mayra Monroy on August 31st, 2015 /
With a large percentage of the state and country flocking towards large cities, Detroit-based Floyd is looking towards the skyline when designing their product line. The “easy-to-assemble” physique of each product released from Floyd is built for city living. This startup has announced an expansion in their product line this fall.
“We’ve learned a lot over the last two years, and we’re now working to build a new kind of furniture company — from point of purchase to how our products ultimately fit into your space,” says co-founder Alex O’Dell in a press release.
Floyd began with one product, two years ago and a successful kickstarter. The Floyd Leg was designed as a clamp on leg that allowed the user to make a table out of any surface. This convenient way of creating a table wouldn’t only save money, but also create an easy fix to moving into a new place. This innovative take on apartment furniture would pave the way to an expansion in easy to build and convenient accessories and necessities to furnish a new home. What was just an idea sparked a movement and Floyd has now shipped their product to over 30 countries.
“The idea was born from moving place to place & constantly leaving behind cheaply-made furniture. The Floyd Leg offered an alternative to disposable furniture, with a design that gives the ability to re-use materials with a simple assembly process.”
With no need for tools, extra pieces or extra time, Floyd products bring innovation and a streamlined process to their products. With partners in the Detroit and Great Lakes region, Floyd works with local manufacturing infrastructures to create their groundbreaking products.
“The furniture market has been long dominated by sitting giants, which leaves open a lot of room for innovation.Not a lot has changed in furniture since the 1990’s, while at the same time our living and consumption patterns have shifted dramatically. We think there’s room to do something interesting here by re-thinking the customer experience alongside inventive product design that reflects how people are truly living,” says O’Dell.
“We’re working to shift the culture of furniture consumption through a commitment to transparency, amazing customer experiences and long-lasting products,” says co-founder Kyle Hoff.
For more information on the product line expansion, including getting on the waitlist, please visit www.floyddetroit.com.