8 Valuable Pinterest Marketing Tips for Your Business

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With its vast amount of exquisite visual imagery, Pinterest is what many social media junkies are obsessing over. Although you may not think that it can benefit your business, I can assure you that it absolutely can.

Here are a few reasons why you should add this particularly addictive social network to your small business’s online marketing repertoire:

• Sales Tool: one of the main reasons people use Pinterest is to help guide their decisions on what to buy and it augments the selection of what to choose from.
• Link-Building: If a user likes something they find on Pinterest, the link to your website is available for them to click on and meander around.
• Visuals: People love pictures. People love videos. Pinterest is made up of both! This one is a no-brainer.

READY. SET. GO!

1. BE AUDIENCE APPROPRIATE: According to MGD Advertising, as of April this year, 87% of Pinterest users are women with the majority of ages between 25 & 54. If your brand pertains to clothing, children, or wedding dresses (among many other things, obviously), you’re golden—but if you sell chainsaws, lawn mowers, and tool-belts, Pinterest probably won’t work for you nearly as well.(Click to enlarge)
2. PIN DAILY: Upload relevant, useful media from your website or find pictures that represent or pertain to your brand. The ‘pins’ that you add to your profile should somehow related to your brand and target market, and should be organized into ‘pin boards.’ If you own a clothing store, an example of some pin boards could be ‘Men’s Jeans,’ ‘Women’s Jeans,’ ’Accessories,’ etc.
3. COMPANY REPRESENTATION: Encourage your partners and employees to create accounts and share of your brand on their Pin Boards.
4. LINK UP: Linking your Facebook and Twitter accounts with your Pinterest enables you to sync all networks. In terms of following, Twitter and Pinterest are virtually the same, and you don’t have to follow someone to ‘repin’ or ‘like’ their pins. Linking up also allows you to share you pins on other social networks, which means a larger reach for your brand.
5. LIKING & REPINNING: In order to place another user’s pin on one of your boards, you must ‘repin’ it! In doing so, you give the credit to who it came from which helps build relationships with other Pinterest users.
6. BE ORIGINAL: Adding your own pictures helps with link-building & awareness of what you provide. Although repinning is absolutely valuable, having original content on your Pinterest is just as important as having original content on your blog.
7. USE THE ‘PIN IT’ BUTTON: Enable a ‘Pin It’ button on your website and/or blog so your visitors can pin your content!
8. SHARE THE LOVE: Frequently like, share, and repin people’s content! This will allow others to notice your brand, and when they see you are being generous to them, they will return the favor. According to Inc.com, getting to know those who have popular pins is hugely important to building your network across all major social media networks.

Now that you have the 4-1-1, go get ‘em, Tiger! I am warning you though; Pinterest is most definitely addictive, so watch out and enjoy!

Have questions or input? Comment below, or mention me on Twitter!