4 Design Tips for Your LogoBy Lesli Walsh on November 28th, 2012 /
Creating a logo for a new business is exciting. It is one of the first, and biggest, decisions that will be made about the branding of the business. It is important to make the right choices throughout the process. Remember that the logo is something you will be looking at for a long time and will appear on all of your business materials. Here are a few quick tips to help you develop a successful logo for your new business.
1. Simplicity is key.
While a logo is very important to your brand it is also important to remember that it is just a logo. It does not need to literally explain your business to your customers. Remember you will eventually have brochures, direct mail, a website and other marketing materials to do that job for you. When you clutter a logo with too many details it loses its visual impact. If you are using an icon with your logo think more in terms of suggesting what your business is, rather than explaining it. This allows the viewer to discover the meaning of your logo as they get to know your brand and allows them to develop a personal connection to it.
2. Have a style.
Knowing the style you want for your business logo is extremely important. Check out other logos for businesses in your industry. You want a style that gives you relevance within your industry, but also helps you stand out from the competition. Figure out if you want your business to be seen as fun, corporate, trendy or conservative. You should also keep your products and services in mind. A logo for a hardware store is going to look very different than a logo for a trendy shoe store. Make sure that the style you want for your logo matches what you envision for every aspect of your brand.
3. Give it shelf life.
A great logo should have a really long shelf life. Changing the logo of your business every five years is not going to help to maintain a strong brand, so it should be avoided. Picture where you see your business in 15 years and try to imagine if the logo you are developing will still be relevant. This is where you really have to analyze your concept. If your concept is based on a trend or a fad that may be obsolete in 15 years, you may want to reconsider it. If you plan on expanding your business into other markets in the future, make sure the logo will cross over. It is impossible to predict the future and your logo may need to be updated eventually, but careful planning and consideration can help it stand the test of time.
4. Know how it will be used.
When you are creating a logo it is important to think about all of the ways it will be used. If you plan on using it on a billboard and a business card, make sure it can be reproduced both large and small. If you are going to be printing it on clothing, make sure it can be screen printed. If your website is going to have a black background, you will probably need a version of the logo that works over black. If your logo is horizontal, figure out if you will need a vertical version as well. Thinking ahead to all of the ways you are planning on using your logo in the future will eliminate problems down the road.
There is a lot to consider when creating a logo and a good graphic designer will help guide you through the process. Be sure to select a designer that will listen to your ideas and goals for the logo, while offering their own suggestions. This is a big step in your new business venture, so be sure to enjoy the process!
Photos via Lesli Walsh Designs.