3 Tips for Building an Effective MVP

By Jim Schoenle on March 9th, 2013 / Comments

An MVP or minimum viable product is a product that has only the features and functionality that allow a product to be deployed. When you are launching a new product, you and your team might have numerous brainstorming sessions to come up with different features and functionality to add on to your product instead of launching the main solution to the problem your team is aiming to solve.  Ideas from the brainstorming sessions may seem like great ideas to you and your team, but what matters is whether or not they are important to your consumers.

1. Identify the Audience and the Problem You are Trying to Solve

It is important to first identify who your target audience is, and in what way your product will make their lives easier.  This is especially important when you begin planning the ways in which to test the MVP concept, in terms of how to get in front of that target audience.

2. Essential for MVP vs. Nice to Have

In identifying what features and functionality to include in the MVP, it is important to create separate lists of what are essential features for the MVP and which features would be nice to have. Next, set up interviews with people who would be your ideal consumer. Review these lists with them for valuable feedback.

3. An Iterative Development Strategy

Put together a development plan where you can efficiently launch your MVP to a small group that can begin using the product and provide meaningful feedback. From there, develop a process of iterating changes to the product based on feedback and gather more learning.

These tips will help your business take a product with all of its’ potential wonderful features, and mold it into something your ideal audience will love.

Image via TeamLiquid.

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About the Author

Jim Schoenle

Director of Marketing at Scholarpreps.com and Digital Program Manager at 118id. A proud Michigander, who loves small business success stories, new marketing tactics, and karaoke.